We entered a guinea pig into the Westminster Dog Show. Kaytee, the leading maker of products for small animals, teamed up with guinea pig parent Rainn Wilson, to shine a spotlight on the often overlooked small pet category. We documented their quest to get little Kenneth into the 140 year old dog exlusive club.
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Small in Show
Role: Creative / Art Director
Director: Nick & Charles
Production: m ss ng p eces
Agency: Droga5

The film even has an IMDB page.

The Teaser

The Call for Entries

The Trailer

The Case Study

Hundreds of small animals entered our virtual Small in Show and Rainn announced the winner on his IG. The submissions from this competition ranged from the hilarious to the absurd and created lots of great content on our owned social channels for weeks.

“‘I am a father to many guinea pigs,’
Wilson told PEOPLE.” PEOPLE
“The small pet revolution is here” Yahoo!

IG Stickers for the competition entries–