Why is it that dogs and cats get all the love? Small pets are just as deserving. That’s why Kaytee, the leading maker of products for small animals, teamed up with guinea pig parent Rainn Wilson to shine a spotlight on the little ones. We documented their quest to enter his pet guinea pig, Kenneth, into the Westminster Dog Show. Named AdAge #1 celebrity brand collabs. 

Kaytee                     
Small in Show
Role: Creative / Art Director
Director: Nick & Charles
Production: m ss ng p eces
Agency: Droga5

The teaser

The trailer

Small in Show contest winners
Case Study