We entered a guinea pig into the Westminster Dog Show. Kaytee, the leading maker of products for small animals, teamed up with guinea pig parent Rainn Wilson, to shine a spotlight on the often overlooked small pet category. We documented their quest to get little Kenneth into the 140 year old dog exlusive club.
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Kaytee
Small in Show
Role: Lead Creative / Art Director
Director: Nick & Charles
Production: m ss ng p eces
Agency: Droga5
Small in Show
Role: Lead Creative / Art Director
Director: Nick & Charles
Production: m ss ng p eces
Agency: Droga5
The film even has an IMDB page.
The Teaser
The Call for Entries
The Call for Entries
The Trailer
The Case Study
Hundreds of small animals entered our virtual Small in Show and Rainn announced the winner on his IG. The submissions from this competition ranged from the hilarious to the absurd and created lots of great content on our owned social channels for weeks.
The Case Study
Hundreds of small animals entered our virtual Small in Show and Rainn announced the winner on his IG. The submissions from this competition ranged from the hilarious to the absurd and created lots of great content on our owned social channels for weeks.
“‘I am a father to many guinea pigs,’
Wilson told PEOPLE.” –PEOPLE
“The small pet revolution is here” –Yahoo!
Wilson told PEOPLE.” –PEOPLE
“The small pet revolution is here” –Yahoo!
IG Stickers for the competition entries–
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