Living in one of the most bike-friendly and wettest cities in the world calls for some specific commuting gear. 72andSunny developed a special waterproof onesie as a product, and I helped design and launch the second line of apparel with a pop-up shop for the holidays. The Nachtbraker collection (Dutch slang for someone who likes to stay out late) was designed with reflective ink to keep you safe on those rare dry summer nights while the bandanas double as a seat wipe to prevent soggy bottom work days. 

New Launch & Pop Up
Role: Art Director
Agency: 72andSunny