With the pandemic of 2020 we looked at “the new normal” as an opportunity to start over, to question how we used to be and what we can do to become better.  To be #OpenLikeNeverBefore. 

The campaign was launched globally with media budget and advertising space donated to small busineses to announce they are indeed “open like never before”.  Below is some of the work developed by the greater 72andSunny team. 

Open Like Never Before
Role: Creative / Concept
Agency: 72andSunny