During an NFL season when the league delivered record-high excessive celebration penalties, Las Vegas stood up in the name of fun. As a city built for celebration and host to Super Bowl LVIII, Vegas confronted the sports world with a petition to eliminate the penalty in its city limits. To help rally support we recruited legendary NFL instigator, Chad ‘Ochocinco’ Johnson, and Grammy-nominated Tobe Nwigwe. The two collaborated on a custom track and music video inspired by Las Vegas’ unapologetic culture and invited players and fans to fight for celebration.

Las Vegas                     
Excessive Celebration Encouraged
Role: Associate Creative Director
Director: Elliott Power
Production: Love Song
Agency: R&R

A lot more to come...