It was a scary task: replace the legendary What Happens in Vegas, Stays in Vegas campaign.
Out writing that line would be impossible. So we didn’t. We took inspiration from one of Las Vegas’ most iconic landmarks and turned up the voltage.
Welcome to Fabulous isn't just a greeting from the world's most spectacular city, it's a reminder that Las Vegas is a place that puts a smile on your face and your jaw on the floor.
Out writing that line would be impossible. So we didn’t. We took inspiration from one of Las Vegas’ most iconic landmarks and turned up the voltage.
Welcome to Fabulous isn't just a greeting from the world's most spectacular city, it's a reminder that Las Vegas is a place that puts a smile on your face and your jaw on the floor.
Las Vegas
Welcome to Fabulous
Role: Creative Director
Director: Vedran Rupic
Production: MJZ & ILOVEDUST
Agency: R&R
Welcome to Fabulous
Role: Creative Director
Director: Vedran Rupic
Production: MJZ & ILOVEDUST
Agency: R&R
Then we sent out a playful invitation to the world, glitching the line from “Welcome To Fabulous” to “Come to Fabulous” in key OOH placements.
more to come...!