If you have a home, but you’re not always home, you have an Airbnb. This set of films reveals the Airbnbs sitting right in front of potential hosts. Because you don’t have an empty nest, or an unused guesthouse, or a spare room - you have an Airbnb - So “Airbnb it”. The campaign also helped launch a set of tools for new hosts - Aircover insurance and Airbnb Setup to help get them started. 
Airbnb It
Role: Creative / Art Director
Production: Buck

To bring the stories to life we sweated the details giving each character and home a lot of love. We even wrote back stories to assure we were creating real and relatable people and not stereotypes.